Nyala 2 in retail
Switzerland’s largest retailer is Migros. Organised as a group of ten cooperatives, each one is an autonomous operation and produces its own independent communication. When the Lucerne cooperative replaced screen printing with a Nyala 2 large format printer, the square metre cost of printed items dropped by 60 percent.
The Nyala 2 large format printer does its work in the area where the screen printing department used to be. What the screen printers could not handle was sent out of house. Bottlenecks were frequent, with a great deal of print output then having to be applied onto board.
Basil Koch, head of Marketing Communication, observed the development of digital printing over six years. When it was time to supersede screen printing, he and his team evaluated four flatbed printers. “It was clear very quickly that Nyala 2 would be the one,” he concludes.
Friday, June 9, 2017