Personalised short runs for a distinctive brand presence

Standing out through premium packaging.

Toruńskie Wódki Gatunkowe, a heritage spirits producer, combines tradition with a keen sense of today’s market. The company uses premium packaging to stand out and meet individual customer needs. Its swissQprint Impala 4 flatbed printer enables cost-effective short runs without compromising quality.

For 140 years, Toruńskie Wódki Gatunkowe has stood for quality. Today, in a competitive market, that standard also applies to packaging. The company was looking for a way to introduce distinctive packaging that would reflect its premium positioning, meet customer expectations and stand out at the point of sale.

With a swissQprint Impala 4 flatbed printer, the company now produces personalised packaging in-house. This creates greater flexibility for individual orders and makes small quantities commercially viable.

Personalised packaging for individual customer orders
Cost-effective short runs from as few as 20 units
Print quality that reflects the premium character of the products
Flexible finishing options, from spot to flood varnish in matte or gloss
Great agility in responding to market and customer needs

Differentiation without compromise

The swissQprint large format printer gives Toruńskie Wódki Gatunkowe an extended scope for differentiation through packaging. The company can strengthen its brand presence, fulfil personalised requests and maintain the high standards it is known for.